ArtLondon.Com Media Pack

There are many advertising opportunities in the market place for your site so why choose ArtLondon.com ?

At ArtLondon.com we are proud of our reputation and have worked hard to establish our site as one of the premier arts websites in the UK. With over 25 years professional experience of the London arts market and beyond, we can introduce your site to our established, arts-hungry audience.

Whether you want to target the experienced collector, or the novice first time buyer, the serious student or simply the arts enthusiast, ArtLondon.com can help you reach your audience - and can help your audience reach you.

Since its launch in 1998, our website has grown and has attracted the attention of the International arts community. Specially themed galleries, on-line auctions and arts news & reviews from London and around the globe ensure that our visitors keep on returning. We are also pleased to announce that our regular newsletter is now e-mailed to over 25,000 subscribers!

We are confident that we can increase traffic to your website through our strategically-positioned advertising space. However, you will be able to monitor and evaluate the performance of your advertisement through our comprehensive reporting program. Our dedicated team is committed to ensuring that you gain maximum coverage for your budget, and can advise on the most appropriate options for your company.

The team at ArtLondon.com would like to welcome you to our unique arts portal and would like to offer your company the opportunity to become acquainted with our ever-increasing audience.

ADVERTISING INFORMATION

We offer a competitive range of advertising opportunities online. One of the greatest benefits of advertising on ArtLondon.Com is the ability to effectively target your audience. Our advertisers have the possibility to promote their products, artistic creations, services or web sites through multiple versions of text and banner advertising, sponsorship, events diary and arts newsletter advertising. A rich selection of options is available to suit all your needs.

Please select from the categories below for further information of our advertising opportunities.

Rates and Placement
Technical Specifications
Terms and Conditions
Contact Details

RATES & PLACEMENTS

INDEX PAGE PLACEMENT
Type Size (Pixels) Rate (1,000 Impressions)

Ad Banner

468 X 60

£ 25.00

Ad Banner

234 X 60

£ 20.00

Ad Banner

120 X 60 / 90

£ 15.00

We offer three strategically positioned advertising banner locations on the Index page at ArtLondon.Com, top, right-hand and bottom of page. This page includes such categories as artists, galleries, news, links, and art auction, publications and much more. The placements are sold in units of 10,000 impressions and may be set up in a rotating fashion incorporating keywords. A minimum of 20,000 impressions per banner placement is required. Advertisers may reserve up to 1,000,000 impressions at a time and those whom reserve the largest number of impressions will receive the first choice spot.

RUN OF SITE PLACEMENT - LINKS PAGE PLACEMENT
Type (Run of Section) Size (Pixels) Rate (1,000 Impressions)

Ad Banner

468 X 60

£ 25.00

Ad Banner

234 X 60

£ 20.00

RUN OF SITE PLACEMENT
Type (Run of Section) Size (Pixels) Rate (1,000 Impressions)

Ad Banner

468 X 60

£ 18.00

Ad Banner

234 X 60

£ 15.00

Our advertisers can choose effective banner positions on the Links and Run of Site placement, which target specific interests of readers. The costing is effective for the highly trafficked Links page and Run of Site. A minimum placement is 30,000 impressions for either of the options.

ARTLONDON NEWSLETTER
Type (Sponsorship) Size (Paragraph & pixels) Rate (Per Issue)

Paragraph with Hyperlink

25-30 words

£ 35.00

Paragraph with Hyperlink and Image

25-30 words + 120 x 90 pixels

£ 50.00

Paragraph with Hyperlink and Image

25-30 words + 125 x 125 pixels

£ 60.00

Banner Advertisement

234 x 60 pixels

£ 60.00

Banner Advertisement

468 x 60 pixels

£ 100.00

The highly successful arts news letter, published once a month (last Thursday of each month), reaches a self-subscribed readership of over 25,000 arts collectors, dealers, art buyers, enthusiasts, students and art lovers via email. The sponsorship paragraph is placed within forthcoming exhibitions and events section of the issue. The banner 468 x 60 pixels advertisement is placed above any news articles, directly below the header. The smaller banner, 234 x 60 pixels will be placed in the middle of the newsletter above the news buttons. These rates are based on copy ready images and banners provided by the advertiser. Design of an image or banner can be undertaken and a quote may be given, upon enquiry, according to your particular requirements.

EVENTS DIARY PLACEMENT
Type Size (Text & pixels) Rates

One month exposure:
paragraph with Hyperlink

15 words + dates

£ 35.00

Three month exposure:
paragraph with Hyperlink

15 words + dates

£ 85.00

One month exposure:
small graphic / image + paragraph with Hyperlink

15 words + dates,
120 x 60 / 90 pixels

£ 45.00

Three month exposure:
small graphic / image + paragraph with Hyperlink

15 words + dates,
120 x 60 / 90 pixels

£ 115.00

The Events Diary gives a month-by-month account of forthcoming International arts and cultural events, targeted specifically for exhibitions, art fairs and festivals. This section is ideal for private galleries and events organisers to target the International market, UK based and international visitors of forthcoming events by choosing a campaign option from one month to three months.

TECHNICAL SPECIFICATIONS

DEFINITIONS AND STANDARDS

1. Impressions:
An impression takes place when your advertising banner is displayed in the reserved placement spot on the desired WebPages at ArtLondon.Com.

2. Banner Specifications:
Advertising banners will be accepted by the following standards:

1. Banner file type in .GIF or .JPG format.
2. For Banner sizes please see the Advertising Banner Sizes table.
3. Total banner size may not be larger than 15K.
4. Animation banners are accepted.
5. The duration of exposure is controlled via the number of exposures, click-thru's or days and can automatically expire from the rotation after the designated specifications.
6. ArtLondon.Com may refuse any advertising for any reason.

3. Payment Specifications:
All banner advertising will be paid in full prior to placement unless prior arrangements have been made with ArtLondon.Com. Payments are accepted in the form of credit card, personal and company cheques or money orders in U.K. £ made payable to ArtLondon.Com.

Advertising Banner Sizes


468 X 60 Pixels (Full Banner)
Placement: Index, Links and Run of Site


234 x 60 Pixels (Half Banner)
Placement: Index, Links, Run of Site and Newsletter


120 x 90 Pixels (Button 1)
Placement: Index, Newsletter and Events Diary


120 x 60 Pixels (Button 2)
Placement: Index and Events Diary


125 x 125 Pixels (Square Button)
Placement: Newsletter and Events Diary

TERMS AND CONDITIONS

The Advertiser and its authorised advertising agent will be jointly liable for any and all amounts owed to ArtLondon.Com. Should payments not be made in a timely manner, ArtLondon.Com, may choose to terminate this Agreement immediately.

COMMITMENT of FULFILLING AGREEMENT

All discounts given will be based on the Advertisers commitment to fulfilling the Agreement. Should, for any reason, this not be met in the time of expiration or cancellation of the Contract, the Advertiser will agree to pay the rate of charge on all advertisements run, based on the applicable rate card, for the duration of the advertisement completed.

REFUSAL OF UNACCEPTABLE ADVERTISING

ArtLondon.Com maintains the right to refuse any advertisement that does not arrive within two (2) clear working days before the date of placement.

Should ArtLondon.Com decide that the text or image is not acceptable in any respect, upon notifying the advertiser, ArtLondon.Com will receive an alternative copy as soon as possible. At the discretion of ArtLondon.Com, the advertiser may be subject to a surcharge should the alternative copy not be supplied or accepted.

ArtLondon.Com will not accept advertising from companies that produce tobacco, or pornographic products or services neither their subsidiaries, nor foundations funded by companies whose purpose is to promote acceptance of these products by consumers. This Agreement will be made void should the Advertiser fail to disclose any involvement with the fore mentioned products and services.

DEFERRAL AND CANCELLATION

Deferrals will be confirmed in writing and must be rescheduled at the time of this request in no more than three calendar months, after the original agreed date of placement. Recommitment outside this time frame may, at the discretion of ArtLondon.Com, incur further charges.

ArtLondon.Com cannot guarantee the previous terms, conditions and rates contracted, nor should the advertiser expect these to be carried over in the event of a deferral.

Cancellation of bookings made in less than five (5) days from the date of placement will be eligible to pay up to 100% of the total value, at the discretion of ArtLondon.Com. Cancellations are to be confirmed by the advertiser in writing.

ACCESS TO STATISTICAL DATA

Each advertiser will gain access to individual passwords enabling them to keep track of the number of exposures, click thru's and average total number of exposures per day per banner advertisement, without viewing anyone else's.

ArtLondon.Com can make no guarantee that the statistics used will be equal to any published numbers at any given time.

LIABILITY FOR TRUTH IN ADVERTISING / INDEMNICATION

The Advertiser accepts sole responsibility for any legal action arising from or relating to the Advertisement, and/or any materials users can link to through the Advertisement.

ArtLondon.Com, will not, in any event, be held liable to the advertiser for any special, incidental, or consequential damages.

GOVERNING LAW

This Agreement will be governed in accordance with the laws of the United Kingdom.

CHANGE OF RATES AND CONDITIONS

As much notice as possible will be given of all changes, ArtLondon.Com reserves the right to change the advertisement rates and terms at three weeks notice to agreed and deferred advertisers. In the event of any changes, the rates payable and the terms and conditions will be in force at the time of placement. ArtLondon.Com may change this agreement at any time without notice.

ArtLondon.Com, June 1 2000

CONTACT DETAILS

You may contact ArtLondon.Com to answer any of your questions. Also use the information below to reserve your banner ad spot:

Tel: +44 (0)7785 707427

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